He lives for sports, is crazy about football, and he plays basketball and tennis.
At the age of 17, passionate about events and marketing, he organises his first event.
Some hundred events later, he continues his career at ING where he will activate the largest sponsoring of the Red Devils and develop a sustainable and efficient strategy that allows ING to stand out among the 13 sponsors and numerous other business partners. Following these successes, Michael takes over the marketing and communication of the Belgian Football Federation.
At the end of 2018, he launches Sagas to continue his story and make it even more memorable!
Jérôme, a specialist of the former monopolies, had the opportunity to work in the communications departments of three of the largest Belgian brands: Belgacom/Proximus, bpost and ENGIE Electrabel.
Three complex and strongly rooted brands but above all three brands that had to reinvent themselves to adapt to changing and liberalised markets.
Jérôme was active in audio-visual production, graphic design, digital communications, brand management, content marketing, B2C and B2B marketing communication, social media…
In recent years, Jérôme focused mainly on content marketing: strategy, content creation, distribution and amplification on digital channels.
Yves Van Lent
Yves Van lent has performed athletics (800m/cross) and Basketball (Okapi Aalst/ Brussels) at he highest level in Belgium. He is an amateur golfer since over 25 years.
Yves has been investing and managing agencies in all key areas of marketing: market/trend research, advertising, media, promotions, online advertising, social media and performance based marketing. His passion is strategic and innovative thinking.